Operational process design
Box office, concession stand, shift change and closing routines defined and documented, so the operation doesn't depend on who's on shift.
Cinema consulting
Operations, staff, concession stand and KPIs, organized
A cinema's results are also built between the box office and the auditorium: service, concession stand, inventory, staff and controls. Cinecriar's consulting organizes that routine with manuals, checklists, recipe cards, pricing and KPIs built for the reality of your location.
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Where the consulting makes a difference
From the box office to closing out the register, every part of the operation gets a method, clear owners and support materials.
Staff training
Service and sales standards applied with the team, with guidance on approach and upselling.
Suppliers and purchasing
A supplier list with the best products for your cinema, supply categories and negotiation points.
Location-based pricing
Concession prices set from the real cost per serving, the audience profile and the local market.
New location openings
Support for opening new venues: concession stand setup, processes, suppliers and team preparation for day one.
Promotions and KPIs
A calendar of campaigns for each time of year and tracking of the numbers that show whether the operation is improving.
What your cinema receives
Practical materials, built for the team to use every day and for managers to track results.
Sales and Customer Service Manual
Standard approach at the box office and concession stand, with upselling guidance.
Operations Manual
Opening, shift change and closing checklists.
Concession recipe cards and pricing table
Yield, cost per serving, size structure and combos.
Supplier map
Supply categories, contacts and negotiation points.
Promotional calendar
Campaign ideas for each time of year.
KPI dashboard
Operational tracking metrics and guidance on reading them.
Who the consulting is for
New locations
For those about to open who want to start with processes, prices and suppliers in place.
Independent cinemas
For venues that want to professionalize their routine without losing their identity.
Exhibitor circuits
To standardize service, pricing and controls across locations.
Operations in turnaround
For cinemas that need to revisit margins, inventory and team routines.
KPIs to track the operation
The metrics in the dashboard delivered with the consulting. Each one shows a part of the operation and helps decide what to adjust.
| KPI | How to calculate | What it shows |
|---|---|---|
| Occupancy per showtime | Tickets sold ÷ available seats | Showtimes and auditoriums that sell out or sit empty |
| Average revenue per ticket | Box office revenue ÷ tickets sold | Impact of half-price tickets, promotions and day-of-week pricing |
| Concession spend per patron | Concession revenue ÷ total attendance | How much each person spends beyond the ticket |
| Concession conversion rate | Concession transactions ÷ total attendance | How many patrons stop at the counter |
| Concession average ticket | Concession revenue ÷ number of transactions | The purchase size of those who decided to buy |
| Combo share | Combos sold ÷ total transactions | Whether the size and combo structure works |
| Concession cost of goods sold (COGS) | Cost of goods sold ÷ concession revenue | The real margin on products |
| Losses and breakage | Value lost ÷ total supply cost | Expiration, waste and inventory control |
| Cash discrepancies | Amount counted − amount recorded in the system | The discipline of the closing routine |
How the consulting works
- 01
Operational assessment
We get to know the location, the team, the concession mix, suppliers, current prices and the region.
- 02
Priority plan
We define what creates the most impact first: margin, service, inventory, routine or opening.
- 03
Material development
Manuals, checklists, recipe cards, price list, supplier map, calendar and KPI dashboard.
- 04
Staff training
Standards presented to front-line staff, with practical guidance on approach and upselling.
- 05
Follow-up
Reading the KPIs to adjust prices, combos, purchasing and routine over time.
Questions about cinema consulting
Processes, concession stand, pricing, openings and hiring.
What does cinema consulting do?
It organizes the cinema's operation beyond the screen: box office and concession stand processes, staff training, pricing, supplier purchasing, promotions and KPI tracking. At Cinecriar, everything is delivered as practical materials the team uses every day.
How is concession stand pricing done?
Based on each product's recipe card: yield, cost per serving and packaging. With the real cost in hand, we build the size and combo structure and adjust prices to the audience profile and the local market where the cinema operates.
Does the consulting help with opening a cinema?
Yes. We support new location openings with processes, manuals, a supplier map, concession stand setup and pricing, and team preparation before the first day of operation.
Is staff training included?
Yes. The Sales and Customer Service Manual is presented to the team, with the standard approach at the box office and concession stand and upselling guidance. The training format is agreed per project.
Which KPIs should a cinema track?
The main ones are occupancy per showtime, average revenue per ticket, concession spend per patron, concession conversion rate, average ticket, combo share, COGS and losses. The dashboard delivered explains how to read each metric.
Do you serve cinemas in any city?
Yes, we serve cinemas all across Brazil. Pricing and the supplier map take each location into account.
Can I hire consulting together with the website?
Yes. Consulting can be hired separately or together with website, marketing and chat support, depending on your cinema's needs.
Other solutions for cinemas
Let's talk about your cinema
Tell us how your operation works and what you'd like to improve. The Cinecriar team will reply using the contact details you provide.
WhatsApp(11) 93921-6390Emailcontato@cinecriar.com.br